Bold Begets Bold, Neutral Gets You Nothing

You want a bold connection? Neutral wording will not get you there.

Yep. Bold will get you bold.

We have neutered our language. We have made it concise, crisp, colorless. Adjectives have been tossed to the wind. Written business language is entirely transactional now. Void of perspective or a compelling point-of-view. Just void.

And more and more of us start to talk in person as if we’re sending a text. Transactional. Efficient. And no one much cares. Last Friday I was in Wellfleet on Cape Cod, sharing a meal with a group of fellow coaches and psychologists.

How’s your dinner? I asked Zeynep Tozum, a colleague from Turkey who I had just met. I’m savoring the deliciousness of my meal, Zeynep answered with a radiant smile.

Whoa. That wording was bold. Zeynep’s smile was bold. I will remember.

Driving back to our hotel with my friend Marge, we chat about buying clothes.

I have this Burberry coat, Marge says. It’s 40 years old. I just gave it to this wonderful seamstress in Florida. She reimagined it. 

Reimagined it. Now, that’s surprising. Yes, bold. And I remember.

Anthony Robbins, the quintessential self-reinvention guru, says it beautifully.

People with impoverished vocabularies live emotionally impoverished lives. People with rich vocabularies have a multi-hued palette of colors with which to paint their life’s experience, not only for others, but for themselves, as well. (Anthony Robbins, Giant Steps)

Words carry energy. They carry fire, and they spark the imagination. Bold language is sensory. Bold language is vivid. Bold language is instantly memorable.

Next time someone inquires about your meal, why not venture beyond fine or wonderful? Why not scrumptious, delectable, scintillating, tasty, yummy, orgasmic?

This week, notice the words you choose in your daily conversations. Decide to be playful with your wording. Ask yourself – is there a way in which I can say this more boldly? And notice how a bold word choice ignites a bolder conversation!